10 Time-Tested Ways to Make Money
经时间检验的10种赚钱方式
in Mental Models
In Patterns That Work, I compiled a short list of patterns that describe how the vast majority of businesses make money:
在Patterns That Work中，我对大多数商业赚钱的模式列出了一个清单：
Product: make a physical product, then sell and deliver it for more than it cost.
Service: provide a useful service, then charge a fee.
Shared Resource: create a shared resource that can be used by many people (like a gym), then charge for access.
Subscription: offer an ongoing subscription, then charge a recurring fee.
Insurance: write an insurance policy against some specific bad thing happening, collect premium payments up-front, then pay out claims only when the bad thing happens.
产品：制造具有物理实体的产品，以高于成本价出售交付。
服务器：提供有用的服务，然后收取费用。
共享资源：创建一个许多人可以使用的共享资源（例如健身馆），然后收取访问（资源）的费用。
认购：提供认购，然后收取再发费用。
保险：针对可能会发生的一些不好的事情写一份保险策略，预先收取保险费用，然后在不好的事情发生时进行赔付。
After thinking about this subject a bit more, I thought of five more common patterns…
除此之外，我想出了另外5个通用模式……
Resale: acquire an asset, then sell the asset to another buyer at a higher price.
Lease: acquire an asset, then allow another person to use that asset for a certain amount of time in exchange for a fee.
Audience Aggregation: create and distribute information that appeals to a specific set of people, then sell access to that audience (advertising, direct mail, etc.) to an interested third-party.
Commission: sell an asset you don’t own on behalf of a third-party, then collect a percentage of the sale price as a fee.
Dividend: purchase an ownership stake in a business, then collect a corresponding portion of that business’ profit over time as a dividend.
转售：获得某资产，然后以更高的价格出售该资产。
租赁：获得某资产，然后让其他人在特定的时间段内使用该资产，从中获取费用。
观众聚集：为特定的人群创建、分发信息，将观众资源（广告、直邮等）卖给有兴趣的第三方。
佣金：作为第三方来出售不属于自己的资产，从中获得一定比例的佣金。
红利：购买股权，然后获得红利。
You can describe 99% of all businesses – past and present – using one (or more) of these core patterns. If you want to create a successful new venture, start looking for ways to do one (or more) of these things.
您可以使用以上一个或多个核心模式来描述从古至今的99%的商业。若想成功创业，从上述一件或多件事情着手。
Src: http://personalmba.com/10-ways-to-make-money/
